As of April 2022, Millennials in the United States were the most likely generational cohort to receive deliveries due to signing up for an online subscription service (
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percent). Bridge millennial consumers followed, with
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percent receiving product deliveries as a result of an online subscription.
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Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort
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PYMNTS. (July 8, 2022). Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/
PYMNTS. "Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort." Chart. July 8, 2022. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/
PYMNTS. (2022). Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/
PYMNTS. "Share of Consumers Receiving Deliveries from An Online Subscription Service in The United States as of April 2022, by Generational Cohort." Statista, Statista Inc., 8 Jul 2022, https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/
PYMNTS, Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort Statista, https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/ (last visited July 12, 2025)
Share of consumers receiving deliveries from an online subscription service in the United States as of April 2022, by generational cohort [Graph], PYMNTS, July 8, 2022. [Online]. Available: https://www.statista.com/statistics/1375351/us-online-subscription-shoppers-generation/
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