Over 84 percent of people choosing eco-friendly foods and produce in Japan opt for domestically produced goods, as revealed in a survey conducted in November 2024. Labels like Organic JAS were relevant for 31.5 percent of respondents.
Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type
postal and online survey; multiple answers allowed
Supplementary notes
*Those respondents who indicated to always or sometimes choose eco-friendly foods and products. **Such as goods sold loosely, in small portions, or small packages, avoiding leftovers. ***Such as the protection of animal life and its habit (including the protection of soil and water quality) or the mitigation of climate change by limiting fossil fuel use.
Original question: "Which kinds of eco-friendly foods and produce do you choose?"
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MAFF. (March 6, 2025). Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/
MAFF. "Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type." Chart. March 6, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/
MAFF. (2025). Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/
MAFF. "Consumer Preferences for Eco-friendly Produce and Foods in Japan as of November 2024, by Type." Statista, Statista Inc., 6 Mar 2025, https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/
MAFF, Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type Statista, https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/ (last visited June 07, 2025)
Consumer preferences for eco-friendly produce and foods in Japan as of November 2024, by type [Graph], MAFF, March 6, 2025. [Online]. Available: https://www.statista.com/statistics/1375398/japan-preferences-eco-friendly-produce-by-type/
