According to a survey conducted by Rakuten Insight in Hong Kong in 2023 on social commerce, ** percent of respondents between the ages of 16 and 24 answered that they purchased things via social media because it was convenient. This was the most common reason across all age groups. Having a sale or promotional code was the second biggest reason for buying via social media.
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Rakuten Insight. (March 27, 2025). Reasons to purchase something via social media in Hong Kong as of February 2025, by age [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to purchase something via social media in Hong Kong as of February 2025, by age." Chart. March 27, 2025. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. (2025). Reasons to purchase something via social media in Hong Kong as of February 2025, by age. Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight. "Reasons to Purchase Something via Social Media in Hong Kong as of February 2025, by Age." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
Rakuten Insight, Reasons to purchase something via social media in Hong Kong as of February 2025, by age Statista, https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/ (last visited July 15, 2025)
Reasons to purchase something via social media in Hong Kong as of February 2025, by age [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375421/hong-kong-social-commerce-purchase-reasons-by-age/
