The health benefits of using natural and organic beauty products is the leading reason why female Spanish shoppers choose these products in 2022, with 55 percent citing it as their main motivator. This is followed by a close three-way tie between the absence of animal testing, good results on skin, and the reduced environmental impact associated with natural and organic products.
Main motivations for using natural and organic beauty products among Spanish women in 2022
Characteristic
Share of respondents
It is healthy for my body
55%
It gives good results on my skin
48%
It reduces environmental issues
47%
No testing on animals
46%
I don't want chemicals on my skin
38%
It has stronger healing/soothing qualities
28%
I don't have adverse reactions
25%
0%10%20%30%40%50%60%70%
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The study was conducted with more than 4,000 participants from 3 countries (Spain, Italy, France), including 3,000 women. This statistic only shows data from Spanish respondents, and only includes female beauty shoppers.
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Klarna. (February 1, 2022). Main motivations for using natural and organic beauty products among Spanish women in 2022 [Graph]. In Statista. Retrieved June 03, 2025, from https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/
Klarna. "Main motivations for using natural and organic beauty products among Spanish women in 2022 ." Chart. February 1, 2022. Statista. Accessed June 03, 2025. https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/
Klarna. (2022). Main motivations for using natural and organic beauty products among Spanish women in 2022 . Statista. Statista Inc.. Accessed: June 03, 2025. https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/
Klarna. "Main Motivations for Using Natural and Organic Beauty Products among Spanish Women in 2022 ." Statista, Statista Inc., 1 Feb 2022, https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/
Klarna, Main motivations for using natural and organic beauty products among Spanish women in 2022 Statista, https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/ (last visited June 03, 2025)
Main motivations for using natural and organic beauty products among Spanish women in 2022 [Graph], Klarna, February 1, 2022. [Online]. Available: https://www.statista.com/statistics/1375424/main-motivations-for-using-natural-products-in-spain-2022/
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