According to a survey conducted by Rakuten Insight in Hong Kong in 2025 on social commerce, around ** percent of female respondents who purchased things on social media before answered that they bought clothes. With around ** percent of female respondents and ** percent of male respondents, food, snacks and non-alcoholic drinks were the second most common type of products people bought via social media.
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Rakuten Insight. (March 27, 2025). Types of items purchased via social media in Hong Kong as of February 2025, by gender [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of items purchased via social media in Hong Kong as of February 2025, by gender." Chart. March 27, 2025. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. (2025). Types of items purchased via social media in Hong Kong as of February 2025, by gender. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight. "Types of Items Purchased via Social Media in Hong Kong as of February 2025, by Gender." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
Rakuten Insight, Types of items purchased via social media in Hong Kong as of February 2025, by gender Statista, https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/ (last visited July 13, 2025)
Types of items purchased via social media in Hong Kong as of February 2025, by gender [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375469/hong-kong-social-commerce-purchased-item-types-by-gender/
