Marketing spending in the U.S. 2021-2024, by channel

Published by
J. G. Navarro,
May 22, 2025

In 2024, marketing spending in the United States amounted to an estimated 551.9 billion U.S. dollars, of which 360.9 billion (or almost two-thirds) were allocated to online channels. The total figure was nearly 11 percent higher than the 497.4 billion-dollar expenditure recorded a year earlier. According to the same source, experiential/sponsorship and shopper marketing were among the forecast fastest-growing offline marketing channels in the U.S. in 2025.

Log in or register to access precise data.

Marketing spending in the United States from 2021 to 2024, by channel (in billion U.S. dollars)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

Release date

January 2025

Region

United States

Survey time period

2021 to 2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Marketing in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Marketing in the United States

Overview

8

Social media & mobile

8

Artificial intelligence

5

Diversity, equity, and inclusion

5

CMOs

4

Challenges

3

Further Content: You might find this interesting as well

Topics

Marketing in the United StatesTrade show and event marketingMobile advertising and marketing in the U.S. B2B advertising & marketing in the United States Virtual event marketing
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.