Social commerce usage reasons APAC 2025, by country

Published by Thuy D., Apr 17, 2025

According to a survey by Rakuten Insight conducted in February 2025, about 85 percent of respondents in China stated that they purchased products on social media because it was convenient. 

Reasons for using social commerce in the Asia-Pacific region in 2025, by country

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Release date

March 2025

Region

Asia, APAC

Survey time period

February 12 to 28, 2025

Number of respondents

72,545 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Why did you purchase something on social media? (choose up to 3 of the most relevant answers)"

Number of respondents in:
China - 3,655;
Hong Kong - 1,708;
Indonesia - 8,949;
India - 18,446;
Japan - 214;
South Korea - 2,282;
Malaysia - 7,386;
the Philippines - 7,630;
Singapore - 2,603;
Thailand - 10,871;
Taiwan - 6,067;
and Vietnam - 2,259.

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Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
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