In 2024, over 66 percent of Portuguese survey participants used social media platforms for brand research. Social networks came second, chosen by 47 percent of respondents, while sites of questions and answers were pointed third, but by a large margin, only 14 percent of the public questioned.
Social media usage for brand research in Portugal in 3rd quarter 2024, by channel
The source states that the values for "Any kind of social media platforms" include at least one of social networks, question and answer sites, forums and message boards, vlogs, online pinboards, messaging and live chat platforms, micro-blogs, and blogs on products or brands.
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We Are Social, & Meltwater, & DataReportal. (March 2, 2025). Social media usage for brand research in Portugal in 3rd quarter 2024, by channel [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, und Meltwater, und DataReportal. "Social media usage for brand research in Portugal in 3rd quarter 2024, by channel." Chart. March 2, 2025. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, Meltwater, DataReportal. (2025). Social media usage for brand research in Portugal in 3rd quarter 2024, by channel. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social, and Meltwater, and DataReportal. "Social Media Usage for Brand Research in Portugal in 3rd Quarter 2024, by Channel." Statista, Statista Inc., 2 Mar 2025, https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
We Are Social & Meltwater & DataReportal, Social media usage for brand research in Portugal in 3rd quarter 2024, by channel Statista, https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/ (last visited June 05, 2025)
Social media usage for brand research in Portugal in 3rd quarter 2024, by channel [Graph], We Are Social, & Meltwater, & DataReportal, March 2, 2025. [Online]. Available: https://www.statista.com/statistics/1375588/portugal-social-media-usage-when-researching-for-brands/
