According to a survey conducted by Rakuten Insight in February 2023, 44 percent of respondents from China avoided shopping on social media because they did not trust the process of social media commerce. Moreover, 64 percent of Malaysian respondents preferred purchasing from official stores to social commerce as of February 2023.
Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory
Characteristic
I am sceptical/distrustful of products endorsed by social media influencers/celebrities
I do not trust the process of buying products on social media
I prefer to purchase products from the official website or physical store
I dislike the constant advertising of the products on social media
Original question: "If you have not purchased anything on social media, why not? (choose up to 3 of the most relevant answers)"
Number of respondents: China: 135;Â Hong Kong: 404; Indonesia: 676; India: 4,138; Japan: 289; South Korea: 1,499; Malaysia: 936; the Philippines: 610; Singapore: 1,032; Thailand: 702; Taiwan: 1,270; and Vietnam: 84.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 27, 2025). Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory [Graph]. In Statista. Retrieved June 09, 2025, from https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. "Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory." Chart. March 27, 2025. Statista. Accessed June 09, 2025. https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. (2025). Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory. Statista. Statista Inc.. Accessed: June 09, 2025. https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight. "Reasons for Not Using Social Commerce in The Asia-pacific Region in 2025, by Country or Territory." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
Rakuten Insight, Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory Statista, https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/ (last visited June 09, 2025)
Reasons for not using social commerce in the Asia-Pacific region in 2025, by country or territory [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375623/asia-reasons-for-not-using-social-commerce-by-country/
