According to a Rakuten Insight survey conducted in Thailand in February 2025, about 69 percent of respondents indicated that they regularly shopped on social media in the past 12 months. In comparison, six percent of respondents had never purchased items on social media platforms.
Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025
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Rakuten Insight. (March 27, 2025). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025." Chart. March 27, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. (2025). Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight. "Frequency of Purchasing on Social Commerce in The Last 12 Months among Consumers in Thailand as of February 2025." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
Rakuten Insight, Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 Statista, https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/ (last visited May 03, 2025)
Frequency of purchasing on social commerce in the last 12 months among consumers in Thailand as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375627/thailand-social-media-shopping-frequency/
