According to a Rakuten Insight survey conducted in Thailand on reasons for purchasing items via social commerce in February 2025, the majority of the respondents stated that it was due to the ease of purchase. In comparison, 12 percent indicated that the advertisement on social media was convincing.
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025
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Rakuten Insight. (March 27, 2025). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025 [Graph]. In Statista. Retrieved May 04, 2025, from https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025." Chart. March 27, 2025. Statista. Accessed May 04, 2025. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. (2025). Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025. Statista. Statista Inc.. Accessed: May 04, 2025. https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight. "Reasons for Purchasing Products on Social Commerce among Consumers in Thailand as of February 2025." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
Rakuten Insight, Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025 Statista, https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/ (last visited May 04, 2025)
Reasons for purchasing products on social commerce among consumers in Thailand as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375632/thailand-reasons-for-using-social-commerce/
