According to a Rakuten Insight survey conducted in Thailand on reasons for not purchasing items on social media in February 2025, half of the total respondents stated that they disliked the constant advertising of the products on social media. In comparison, 15 percent indicated that did not trust the process of buying products on social media.
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (March 27, 2025). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025 [Graph]. In Statista. Retrieved May 03, 2025, from https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025." Chart. March 27, 2025. Statista. Accessed May 03, 2025. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. (2025). Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025. Statista. Statista Inc.. Accessed: May 03, 2025. https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight. "Reasons for Not Purchasing Products on Social Commerce among Consumers in Thailand as of February 2025." Statista, Statista Inc., 27 Mar 2025, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/
Rakuten Insight, Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025 Statista, https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/ (last visited May 03, 2025)
Reasons for not purchasing products on social commerce among consumers in Thailand as of February 2025 [Graph], Rakuten Insight, March 27, 2025. [Online]. Available: https://www.statista.com/statistics/1375639/thailand-barriers-to-using-social-commerce/