According to a survey in January 2025, Sweden's most popular online cross-border purchases were clothing and footwear. Around six percent of respondents purchased fashion via the internet from foreign sites. The survey revealed that the second-most purchased items were home electronics. Furniture and homeware followed, with around two percent of cross-border shoppers acquiring these items.
Cross-border online shopping in Sweden in January 2025, by product category
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Svensk Handel. (February 21, 2025). Cross-border online shopping in Sweden in January 2025, by product category [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
Svensk Handel. "Cross-border online shopping in Sweden in January 2025, by product category." Chart. February 21, 2025. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
Svensk Handel. (2025). Cross-border online shopping in Sweden in January 2025, by product category. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
Svensk Handel. "Cross-border Online Shopping in Sweden in January 2025, by Product Category." Statista, Statista Inc., 21 Feb 2025, https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/
Svensk Handel, Cross-border online shopping in Sweden in January 2025, by product category Statista, https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/ (last visited May 09, 2025)
Cross-border online shopping in Sweden in January 2025, by product category [Graph], Svensk Handel, February 21, 2025. [Online]. Available: https://www.statista.com/statistics/1375747/sweden-cross-border-purchases-category/