In 2022, around 67 percent of marketers from around the world stated that their e-mail marketing campaigns had an increased open rate compared to what they observed in 2021. Another 23 percent shared that they experienced no changes in the open rates of their e-mail campaigns.
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Changes in e-mail open rates observed by marketers worldwide in 2023
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Changes in e-mail open rates observed by marketers worldwide in 2023
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Survey question: "Did you see a change in open rates in 2022 compared to 2021?" The survey demographic consists of representatives from the following countries: Australia, Canada, France, India, Israel, Mexico, Nepal, the Netherlands, Pakistan, Poland, Spain, the United Kingdom, the United States. The source does not provide date of survey.
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Mailmodo. (January 31, 2024). Changes in e-mail open rates observed by marketers worldwide in 2023 [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. "Changes in e-mail open rates observed by marketers worldwide in 2023." Chart. January 31, 2024. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. (2024). Changes in e-mail open rates observed by marketers worldwide in 2023. Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/
Mailmodo. "Changes in E-mail Open Rates Observed by Marketers Worldwide in 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/
Mailmodo, Changes in e-mail open rates observed by marketers worldwide in 2023 Statista, https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/ (last visited June 15, 2025)
Changes in e-mail open rates observed by marketers worldwide in 2023 [Graph], Mailmodo, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1375790/email-open-rate-change-worldwide/
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