MZ generation live commerce awareness South Korea 2022

Published by
Nina Jobst,
Jul 8, 2025
According to a survey in April 2022, about ** percent of MZ generation members in South Korea were aware about live commerce. The awareness increased by around ** percent compared to the previous year.
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Awareness about live commerce among MZ generation members in South Korea as of April 2022

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Release date

April 2022

Region

South Korea

Survey time period

April 1 to 4, 2022

Number of respondents

1,894 respondents

Age group

15-39 years

Method of interview

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