Leading social media platforms for shopping APAC 2025, by country

Published by Thuy D., Apr 23, 2025

According to a survey conducted by Rakuten Insight in February 2025, 74 percent of respondents in Vietnam have purchased items on TikTok. TikTok was also the most used social commerce platform in Thailand, Singapore, the Philippines, Malaysia, and in China as of February 2025.

Leading social media platforms for shopping in the Asia-Pacific region in 2025, by country or territory

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Release date

March 2025

Region

Asia, APAC

Survey time period

February 12 to 28, 2025

Number of respondents

72,545 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that applies" 

Number of respondents:
China: 3,655; 
Hong Kong: 1,708;
Indonesia: 8,949;
India: 18,446;
Japan: 214;
South Korea: 2,282;
Malaysia: 7,386;
the Philippines: 7,630;
Singapore: 2,603;
Thailand: 10,871;
Taiwan: 6,067;
and Vietnam: 2,259.

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Overview

4

Social media integration

3

Shopping experience

8

Consumer behavior

7

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Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
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