Value of the sponsorship market in Europe 2017-2023

Published by
J. G. Navarro,
Jun 27, 2025

In 2023, the value of Europe's sponsorship market amounted to approximately ************* euros, up from ************* euros a year earlier. That was the first time since the pandemic that the annual result surpassed the 2019 *************-euro figure.

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Value of the sponsorship market in Europe from 2017 to 2023 (in billion euros)

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Release date

March 2024

Region

Europe

Survey time period

2017 to 2023

Special properties

including sport and non-sport

Supplementary notes

* Statista calculated and rounded the value based on the source's data.

Data preceding 2022 was retrieved from earlier releases.

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Sports sponsorshipSporting goods industry in the U.S.NFLNational Basketball Association (NBA)Major League Baseball (MLB)
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