According to a survey conducted by Rakuten Insight in February 2023, 51 percent of respondents from China aged between 25 and 34 years used social commerce to purchase household and decorative items. 12 percent of the same aged respondents in South Korea have purchased household and decorative items on social media as of February 2023.
Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Original question: "What item(s) did you purchase on social media? Choose all that applies."
Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.
Learn more about how Statista can support your business.
Rakuten Insight. (March 15, 2023). Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group [Graph]. In Statista. Retrieved May 16, 2025, from https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group." Chart. March 15, 2023. Statista. Accessed May 16, 2025. https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/
Rakuten Insight. (2023). Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group. Statista. Statista Inc.. Accessed: May 16, 2025. https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/
Rakuten Insight. "Share of Consumers Who Bought Household and Decorative Items on Social Media in Asia in 2023, by Country and Age Group." Statista, Statista Inc., 15 Mar 2023, https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/
Rakuten Insight, Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group Statista, https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/ (last visited May 16, 2025)
Share of consumers who bought household and decorative items on social media in Asia in 2023, by country and age group [Graph], Rakuten Insight, March 15, 2023. [Online]. Available: https://www.statista.com/statistics/1376222/asia-household-and-decor-items-purchases-on-social-media-by-country-and-age/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
