A February 2023 survey conducted among Facebook and Instagram users in the United States found that 18 percent of respondents aged 18 to 24 years were very likely to sign up for Meta Verified, while 50 percent reported being not at all likely to sign up. Overall, just four percent of respondents aged 35 to 54 years stated being very likely to sign up for Meta Verified.
Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group
Characteristic
Very likely
Somewhat likely
Not at all likely
18-24
18%
32%
50%
25-34
12%
25%
63%
35-54
4%
7%
89%
55+
0%
3%
97%
Total
6%
12%
82%
Created with Highcharts 7.2.2Share of respondents18%18%12%12%4%4%0%0%6%6%32%32%25%25%7%7%3%3%12%12%50%50%63%63%89%89%97%97%82%82%Very likelySomewhat likelyNot at all likely18-2425-3435-5455+Total
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Original question: How likely are you to sign up for Meta Verified (starting at $11.99/month) which provides Facebook and Instagram users with a verification badge, increased security, and more search visibility?
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CivicScience. (March 1, 2023). Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/
CivicScience. "Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group." Chart. March 1, 2023. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/
CivicScience. (2023). Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group. Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/
CivicScience. "Share of Facebook and Instagram Users in The United States Who Are Likely to Sign up for Meta Verified as of March 2023, by Age Group." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/
CivicScience, Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group Statista, https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/ (last visited June 02, 2025)
Share of Facebook and Instagram users in the United States who are likely to sign up for Meta Verified as of March 2023, by age group [Graph], CivicScience, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1376326/us-users-likely-to-sign-up-for-meta-verified/
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