Most Gen Z consumers in a 2021 survey in the United States stated that they learned about new alcoholic beverages or brands by seeing them in-store. A further 46 percent of respondents stated that they learned about the beverages by word of mouth.
How do you learn about new beverages or beverage brands?
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Numerator. (September 16, 2021). How do you learn about new beverages or beverage brands? [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. "How do you learn about new beverages or beverage brands?." Chart. September 16, 2021. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. (2021). How do you learn about new beverages or beverage brands?. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator. "How Do You Learn about New Beverages or Beverage Brands?." Statista, Statista Inc., 16 Sep 2021, https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
Numerator, How do you learn about new beverages or beverage brands? Statista, https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/ (last visited June 07, 2025)
How do you learn about new beverages or beverage brands? [Graph], Numerator, September 16, 2021. [Online]. Available: https://www.statista.com/statistics/1376384/how-gen-z-learns-about-alcoholic-beverages-us/
