In 2021, Amazon accounted for ** percent of the total digital retail media spending in Europe, leaving ** percent for all remaining networks and platforms, such as Zalando, Carrefour, or Criteo. Amazon's share is expected to drop to ** percent by 2025.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista. (March 31, 2023). Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. "Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025." Chart. March 31, 2023. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. (2023). Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista. "Amazon's Share in Digital Retail Media Advertising Spending in Europe from 2020 to 2025." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
Statista, Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 Statista, https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/ (last visited July 08, 2025)
Amazon's share in digital retail media advertising spending in Europe from 2020 to 2025 [Graph], Statista, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1376428/amazon-share-retail-media-ad-spend-europe/
