Reliance on third-party cookies among advertisers worldwide 2024

Published by Statista Research Department, Nov 27, 2024

During a survey carried out in 2024, 32 percent of responding in-house marketers and 31 percent of agency marketers from seven countries worldwide stated that they were still 100 percent reliant on third-party cookies. Only three percent of in-house marketers and two percent of agencies said they were not planning to continue using third-party cookies as long as they were available. 

Reliance on third-party cookies among in-house marketers and agencies worldwide as of July 2024

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Release date

November 2024

Region

Worldwide

Survey time period

June and July 2024

Number of respondents

1,200 respondents

Supplementary notes

The survey was carried out in the following countries: Australia, Brazil, Canada, Mexico, Singapore, the United Kingdom, and the United States.

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