Most popular news on Weibo in China 2024

Published by
Lai Lin Thomala,
Jun 23, 2025

In 2024, feeds about Paris 2024 Summer Olympics grabbed the most attention on Weibo among other news topics. According to an index measuring the impact of posts on the microblogging site within the first 72 hours of post-release, the topic scored *** out of 150 points. US presidential election 2024 and the Israeli-Palestinian conflict were other trending themes of the year.

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Most trending news or topics on Weibo in China in 2024 (in points)

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Release date

January 2025

Region

China

Survey time period

2024

Special properties

refer to feeds that gathered over 1 billion views within the first 72 hours of posting throughout the year

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Key figures

7

Usage

7

Market segments

4

WeChat

8

Douyin

8

Weibo

8

Xiaohongshu

7

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Topics

Social media in ChinaSocial media in TaiwanSocial media in Hong KongTencent HoldingsWeChat
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