During an early 2023 survey among marketing leaders from for-profit companies in the United Kingdom, slightly more than 96 percent of the respondents said their company used social media marketing for brand awareness and brand building. Acquiring new customers followed with 72 percent.
Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023
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The CMO Survey. (March 24, 2023). Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/
The CMO Survey. "Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023." Chart. March 24, 2023. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/
The CMO Survey. (2023). Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/
The CMO Survey. "Uses of Social Media Marketing at For-profit Companies in The United Kingdom (Uk) as of February 2023." Statista, Statista Inc., 24 Mar 2023, https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/
The CMO Survey, Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023 Statista, https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/ (last visited April 20, 2025)
Uses of social media marketing at for-profit companies in the United Kingdom (UK) as of February 2023 [Graph], The CMO Survey, March 24, 2023. [Online]. Available: https://www.statista.com/statistics/1377155/uses-social-media-marketing-uk/