Between 2021 and 2024, private labels in Dutch supermarket retail saw their market share progressively grow. If in the first year they accounted for close to 30 percent of the market, by 2024 that figure had reached 45.3 percent. Food inflation is seen as the main cause for the rise of private label, as these products are often cheaper than manufacturer brand alternatives.
Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024
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Global Retail Brands, & PLMA. (March 24, 2025). Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024 [Graph]. In Statista. Retrieved May 09, 2025, from https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, und PLMA. "Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024." Chart. March 24, 2025. Statista. Accessed May 09, 2025. https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, PLMA. (2025). Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024. Statista. Statista Inc.. Accessed: May 09, 2025. https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands, and PLMA. "Market Share of Private Label and Name Brands in Supermarkets in The Netherlands from 2021 to 2024." Statista, Statista Inc., 24 Mar 2025, https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/
Global Retail Brands & PLMA, Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024 Statista, https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/ (last visited May 09, 2025)
Market share of private label and name brands in supermarkets in the Netherlands from 2021 to 2024 [Graph], Global Retail Brands, & PLMA, March 24, 2025. [Online]. Available: https://www.statista.com/statistics/1377162/private-label-food-market-share-netherlands/
