PayPal was elected the best brand in Germany in 2022, according to consumers' perceptions. The fintech company scored **** points in the BrandIndex score. The retail company dm came second with a score of **** points. Lego followed, having scored **** points.
YouGov BrandIndex Index score is a measure of overall brand health which takes into account consumers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether they would recommend the brand to others.
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YouGov. (November 15, 2022). Leading brands in Germany in 2022, by BrandIndex score [Graph]. In Statista. Retrieved July 20, 2025, from https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. "Leading brands in Germany in 2022, by BrandIndex score." Chart. November 15, 2022. Statista. Accessed July 20, 2025. https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. (2022). Leading brands in Germany in 2022, by BrandIndex score. Statista. Statista Inc.. Accessed: July 20, 2025. https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov. "Leading Brands in Germany in 2022, by Brandindex Score." Statista, Statista Inc., 15 Nov 2022, https://www.statista.com/statistics/1377237/best-brands-germany/
YouGov, Leading brands in Germany in 2022, by BrandIndex score Statista, https://www.statista.com/statistics/1377237/best-brands-germany/ (last visited July 20, 2025)
Leading brands in Germany in 2022, by BrandIndex score [Graph], YouGov, November 15, 2022. [Online]. Available: https://www.statista.com/statistics/1377237/best-brands-germany/
