An as-fast-as-possible purchasing process is one of the main priorities when buying online, according to a survey conducted among global digital shoppers in early 2022. Up to ** percent of respondents also wished online shopping was more entertaining, and ** percent would not shop with a merchant that does not meet their expectations.
To the question: "What would global shoppers change about the online shopping experience?"
The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
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Wunderman Thompson Commerce. (August 1, 2022). Digital buyers' attitudes and expectations on the online shopping experience in 2022 [Graph]. In Statista. Retrieved July 27, 2025, from https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/
Wunderman Thompson Commerce. "Digital buyers' attitudes and expectations on the online shopping experience in 2022." Chart. August 1, 2022. Statista. Accessed July 27, 2025. https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/
Wunderman Thompson Commerce. (2022). Digital buyers' attitudes and expectations on the online shopping experience in 2022. Statista. Statista Inc.. Accessed: July 27, 2025. https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/
Wunderman Thompson Commerce. "Digital Buyers' Attitudes and Expectations on The Online Shopping Experience in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/
Wunderman Thompson Commerce, Digital buyers' attitudes and expectations on the online shopping experience in 2022 Statista, https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/ (last visited July 27, 2025)
Digital buyers' attitudes and expectations on the online shopping experience in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1377261/attitudes-online-shopping-experience/
