A survey conducted in May 2022 revealed that 73 percent of Muslim respondents in Indonesia and Malaysia deemed halal restaurant or hotel options to be very important when planning a vacation. In contrast, influencer recommendations were very important to 17 percent of the respondents.
Original question: "Think for a moment about when you’re choosing travel. How
important are each of the following when deciding which brand to buy?" Values represent the respondent share who evaluated the respective aspect as 'very important'.
Number of respondents:
Indonesia: n=500
Malaysia: n=500
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VML, & Wunderman Thompson Commerce. (September 14, 2022). Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 [Graph]. In Statista. Retrieved July 12, 2025, from https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, und Wunderman Thompson Commerce. "Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022." Chart. September 14, 2022. Statista. Accessed July 12, 2025. https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, Wunderman Thompson Commerce. (2022). Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022. Statista. Statista Inc.. Accessed: July 12, 2025. https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML, and Wunderman Thompson Commerce. "Leading Factors Taken into Consideration When Deciding on a Vacation Destination among Muslims in Southeast Asia in 2022." Statista, Statista Inc., 14 Sep 2022, https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
VML & Wunderman Thompson Commerce, Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 Statista, https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/ (last visited July 12, 2025)
Leading factors taken into consideration when deciding on a vacation destination among Muslims in Southeast Asia in 2022 [Graph], VML, & Wunderman Thompson Commerce, September 14, 2022. [Online]. Available: https://www.statista.com/statistics/1377372/sea-factors-considered-when-planning-to-travel-among-muslims/
