Online video industry revenue sources in China 2023-2024

Published by
Lai Lin Thomala,
Feb 25, 2025

In the recent decade, China's video streaming industry has developed in leaps and bounds and has shifted from advertising to user payment as a major revenue source. In 2024, about 55.1 percent of the online video revenue in China was generated from subscriptions, twice more than the proportion from advertisements.

Revenue distribution of online video industry in China in 2023 and 2024, by revenue source

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Release date

February 2025

Region

China

Survey time period

2023 and 2024

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Statistics on " Online video market in China "

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Key figures

7

Short-form videos

6

Long-form videos

7

Live streaming

6

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Topics

Online videos in ChinaSocial media in ChinaOnline audio in ChinaFilm industry in ChinaSVOD services in China
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