In 2022, the median click-through rate (CTR) of sponsored display ads on Amazon in the United Kingdom (UK) stood at 0.20 percent. Click-through rate (CTR) is calculated as the total number of clicks divided by the total number of impressions attributed to the advertising campaign in question.
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Perpetua Labs Limited. (March 31, 2023). Median Amazon sponsored display click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/
Perpetua Labs Limited. "Median Amazon sponsored display click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022." Chart. March 31, 2023. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/
Perpetua Labs Limited. (2023). Median Amazon sponsored display click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022. Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/
Perpetua Labs Limited. "Median Amazon Sponsored Display Click-through Rate (Ctr) in The United Kingdom (Uk) in 2021 and 2022." Statista, Statista Inc., 31 Mar 2023, https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/
Perpetua Labs Limited, Median Amazon sponsored display click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 Statista, https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/ (last visited July 08, 2025)
Median Amazon sponsored display click-through rate (CTR) in the United Kingdom (UK) in 2021 and 2022 [Graph], Perpetua Labs Limited, March 31, 2023. [Online]. Available: https://www.statista.com/statistics/1377512/amazon-sponsored-display-ctr-uk/