Two in three Weibo users in China were females in 2024. With a 580 million monthly active user base, the Chinese X-like site has become one of the crucial platforms for brands in social media marketing. Weibo places greater emphasis on entertainment content, celebrity interactions, and social commerce. This focus has made Weibo particularly effective for influencer marketing and brand collaborations in the Chinese market.
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Key figures
Usage
Market segments
Douyin
Xiaohongshu
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
