Advertising expenditure by format fluctuated in the observed period in Slovakia. In 2023, the format with the highest advertising expenditure was non video display. It amounted to over ** million euros that year. This advertising format includes in-stream video ads, in-stream banner overlays, in-banner video ads, and others. Second-placed was video display advertising with a spending of over **** million euros, followed by paid for search with expenses of over **** million euros.
*The fee is paid by the advertiser regardless of how the advertisement fares (even when it does not secure any sales. Directory is the online version of the yellow pages.
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IAB Slovakia. (May 27, 2024). Expenditure on online advertising in Slovakia from 2020 to 2023, by format (in million euros) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. "Expenditure on online advertising in Slovakia from 2020 to 2023, by format (in million euros)." Chart. May 27, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. (2024). Expenditure on online advertising in Slovakia from 2020 to 2023, by format (in million euros). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia. "Expenditure on Online Advertising in Slovakia from 2020 to 2023, by Format (in Million Euros)." Statista, Statista Inc., 27 May 2024, https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
IAB Slovakia, Expenditure on online advertising in Slovakia from 2020 to 2023, by format (in million euros) Statista, https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/ (last visited July 15, 2025)
Expenditure on online advertising in Slovakia from 2020 to 2023, by format (in million euros) [Graph], IAB Slovakia, May 27, 2024. [Online]. Available: https://www.statista.com/statistics/1378517/slovakia-online-advertising-spending-by-format/
