Revenue distribution of online advertising in China 2024, by industry

Published by
Lai Lin Thomala,
Jan 27, 2025

In 2024, food and beverage brands spent the most on online advertising in China, contributing almost a third of the total internet ad spending. Personal care and transportation advertisers followed with 22 percent and 12 percent of share, respectively.

Share of online advertising revenue in China in 2024, by industry

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Release date

January 2025

Region

China

Survey time period

2024

Supplementary notes

Percentages may not total 100 due to rounding.

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Key figures

7

Traditional advertising

6

Online advertising

5

Mobile advertising

6

Largest advertisers

7

Further related statistics

7

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Topics

Advertising in ChinaLuxury marketing in ChinaMedia industry in ChinaAdvertising in the Asia-Pacific regionMini-program platforms in China
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