Leading hair care brands among teens in the U.S. 2025

Published by
D. Petruzzi,
Apr 15, 2025

According to data from a survey recently conducted in the United States, the leading hair care brand among female teenagers in that year was Amika, with nine percent of consumers choosing this brand. This was followed by brands Not Your Mother's and Olaplex.

Leading hair care brands among teenagers in the United States in 2025

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Source

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Release date

April 2025

Region

United States

Survey time period

February 10 to March 24, 2025

Number of respondents

approx. 6,455 in total*

Special properties

U.S. female teenagers

Method of interview

Online survey

Supplementary notes

*The average age of total respondents was 16.2 years.
The share value is based on year-over-year basis points (BPS).

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