Main reasons for eating healthily among Millennials Philippines Q4 2022-Q1 2023

Published by
Christy Balita,
May 23, 2025
According to a survey on health and wellness in the Philippines as of the first quarter of 2023, around 79 percent of Millennial respondents indicated that they chose to eat healthily due to its potential long-term benefits. By comparison, 17.3 percent were persuaded by friends and family to consume healthy products.
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Leading reasons for choosing to eat healthily among Millennials in the Philippines as of 1st quarter 2023

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Sources

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Release date

April 2023

Region

Philippines

Survey time period

Q4 2022 to Q1 2023

Number of respondents

830 respondents

Special properties

among respondents in Metro Manila

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Why do you eat healthily?"
The survey was conducted among Millennials respondents, who were born between 1981 and 1996.

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