Voting intention in the United Kingdom 2025, by age

As of April 2025, the political party that 18 to 24 year-old's in Great Britain would be most likely to vote for was the Labour Party, at 39 percent, with Labour also the most popular party among those aged 25 to 49. Reform UK was the most popular party for the 50 to 64 age group, with 26 percent of voters saying they would vote for them. For the oldest age group, the Conservative Party was the most popular, with 35 percent of over 65s intending to vote for them.

Reform surge in the polls

Since winning the last UK general election in July 2024, the ruling Labour Party have steadily become more unpopular among voters. After winning 33.7 percent of the vote in that election, the party was polling at 24 percent in April 2025, only slightly ahead of Reform UK on 23 percent. A right-wing populist party, Reform benefited from the collapse in support for the center-right Conservative Party in the last election, winning several seats at their expense. While the next UK general election is not due to be held until 2029, the government will be keen to address their collapsing approval ratings, in the face of Reform's rising support. 

Economic headaches for Labour in 2025

Although Labour inherited a growing economy, with falling inflation, and low unemployment from the Conservatives, the overall economic outlook for the UK is still quite gloomy. The country's government debt is around 100 percent of GDP, and without large tax rises and spending cuts, the government hopes to create a stronger, more resilient economy to reduce the deficit. While this is still a possibility, the UK's economic prospects for 2025 were recently slashed, with growth of one percent forecast, down from an earlier prediction of two percent. Although mainly due to external factors such as the threat of increasing tariffs, and general geopolitical instability, the UK's faltering economy will add further problems to the embattled government.