In 2022, approximately ** percent of respondents in the United States mentioned that think that natural foods are generally healthier for the consumer. This believe was the most frequently mentioned reason for seeking out food and beverages labeled as "natural". About ** percent of respondents stated that natural foods have more nutrients.
Respondents were asked: "Which of the following, if any, are reasons why you seek out foods (and beverages) labeled as "natural"? (Select all that apply.)
The source added: "Filter: Buys natural label in person or online; Note: “none of the above” is not shown."
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IFIC. (May 18, 2022). Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 [Graph]. In Statista. Retrieved July 13, 2025, from https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. "Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022." Chart. May 18, 2022. Statista. Accessed July 13, 2025. https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. (2022). Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022. Statista. Statista Inc.. Accessed: July 13, 2025. https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC. "Consumers Reasons for Purchasing Food Products Labelled as "Natural" in The United States in 2022." Statista, Statista Inc., 18 May 2022, https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
IFIC, Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 Statista, https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/ (last visited July 13, 2025)
Consumers reasons for purchasing food products labelled as "natural" in the United States in 2022 [Graph], IFIC, May 18, 2022. [Online]. Available: https://www.statista.com/statistics/1379476/consumers-reasons-for-purchasing-food-products-labelled-as-natural-in-the-united-states/
