During a 2023 survey in the United States, 14 percent of responding consumers reported being okay with retailers knowing their gender and the city they lived in in exchange for a more personalized customer experience (CX). Meanwhile, 11 percent of respondents stated they would be comfortable sharing information about their intended spending on an item and their age. Only one percent of those surveyed expressed discomfort with sharing any form of data with retailers.
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Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023
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To the question: "Which of the following examples of ‘personal information would you be ok with a retailer knowing about you in order to provide a personalized experience?"
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CI&T. (April 24, 2023). Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. "Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023." Chart. April 24, 2023. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. (2023). Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023. Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T. "Personal Information Consumers Would Be Okay with Retailers Knowing to Provide a Personalized Experience in The United States in 2023." Statista, Statista Inc., 24 Apr 2023, https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/
CI&T, Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 Statista, https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/ (last visited June 02, 2025)
Personal information consumers would be okay with retailers knowing to provide a personalized experience in the United States in 2023 [Graph], CI&T, April 24, 2023. [Online]. Available: https://www.statista.com/statistics/1379534/types-data-shared-personalized-experience-united-states/
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