In February 2023, the computer-generated influencer Little Monk was the most popular virtual celebrities in China, based on the number of active social media users and followers. Other virtual human-looking characters had no more than three million active users.
Number of active social media users and followers of leading virtual influencers in China in February 2023
(in millions)
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Number of active social media users and followers of leading virtual influencers in China in February 2023
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Values have been rounded for a better understanding.
Number of de-duplicated active users: users who had viewed or followed the content posted by the influencers in specified KOL platforms during the statistical period.
Number of de-duplicated followers: cumulative number of followers de-duplicated on the specified social medial platforms as of the end of the statistical cycle.
Social media platforms: Douyin, Kuaishou, Weibo, Xiaohongshu, Bilibili, and WeChat official number.
Learn more about how Statista can support your business.
QuestMobile. (April 11, 2023). Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) [Graph]. In Statista. Retrieved June 02, 2025, from https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. "Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions)." Chart. April 11, 2023. Statista. Accessed June 02, 2025. https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. (2023). Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions). Statista. Statista Inc.. Accessed: June 02, 2025. https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile. "Number of Active Social Media Users and Followers of Leading Virtual Influencers in China in February 2023 (in Millions)." Statista, Statista Inc., 11 Apr 2023, https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
QuestMobile, Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) Statista, https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/ (last visited June 02, 2025)
Number of active social media users and followers of leading virtual influencers in China in February 2023 (in millions) [Graph], QuestMobile, April 11, 2023. [Online]. Available: https://www.statista.com/statistics/1379618/china-active-user-base-of-popular-virtual-influencers/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
