Most undervalued marketing skills in the UK 2024

Published by Statista Research Department, Jun 23, 2025

During a 2024 survey carried out among marketers from the United Kingdom (UK), roughly ** percent of respondents stated that they considered data analysis the most undervalued marketing skill. Advertising and marketing technology (AdTech and MarTech) skills were considered most undervalued by ** percent of responding marketers.

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Most undervalued marketing skills according to marketers in the United Kingdom (UK) as of April 2024

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Release date

April 2024

Region

United Kingdom

Survey time period

as of April 2024

Number of respondents

>3,000

Supplementary notes

The source does not provide information about the date of survey or the type of survey used. The date provided is the release date.

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Statistics on " Digital marketing in the United Kingdom (UK) "

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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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