Share of minors asking for a product due to online ads in Brazil 2023, by age group

Published by
J. G. Navarro,
Oct 23, 2024
As of July 2023, around 56 percent of parents and guardians surveyed in Brazil said their children aged nine to 10 asked them to buy a product after accessing an online ad during the 12 months preceding the interviews. Among the 11-12 age group, the share stood at 41 percent.

Percentage of minors asking for a product after accessing online ads according to their parents or guardians in Brazil as of July 2023, by age group

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Sources

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Release date

October 2023

Region

Brazil

Survey time period

March to July 2023

Number of respondents

5,408 respondents

Age group

9-17 years

Special properties

in the previous 12 months

Method of interview

Face-to-face interview

Supplementary notes

The sources interviewed 2,704 online children and adolescents (aged nine to 17 years), and 2,704 parents and guardians, totaling 5,408 respondents.

Percentage points exceeding or not adding up to 100 are probably due to rounding.

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