In a survey conducted from October to December 2024, in Asia, around 65 percent of respondents in Southeast Asia stated that product quality was the most important factor in choosing the brand of their next vehicle. Comparatively, approximately five percent of respondents in Japan would consider brand advertising when choosing a brand for their next vehicle.
Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region
Original question: "What are the most important factors driving the choice of brand for your next vehicle?". Multiple selections possible.
Number of respondents: China - 939; India - 882; Japan - 637; South Korea - 906; and Southeast Asia - 5,028 (including respondents from Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam).
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Deloitte. (January 7, 2025). Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region [Graph]. In Statista. Retrieved June 07, 2025, from https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region." Chart. January 7, 2025. Statista. Accessed June 07, 2025. https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. (2025). Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region. Statista. Statista Inc.. Accessed: June 07, 2025. https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading Factors Considered by Consumers When Choosing Brand for next Vehicle in Asia as of December 2024, by Select Country or Region." Statista, Statista Inc., 7 Jan 2025, https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte, Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region Statista, https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/ (last visited June 07, 2025)
Leading factors considered by consumers when choosing brand for next vehicle in Asia as of December 2024, by select country or region [Graph], Deloitte, January 7, 2025. [Online]. Available: https://www.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
