In 2023, 44 percent of the respondents in Saudi Arabia planned to spend more on fresh produce. Equally 40 percent of respondents planned to spend more on fresh meat and health and wellness in Saudi Arabia in 2023.
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Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category
Characteristic
Saudi Arabia
Egypt
Turkey
Utilities
30%
34%
26%
Fresh produce
44%
36%
28%
Fresh meat
40%
32%
20%
Health and wellness
40%
32%
22%
Dairy
34%
31%
25%
Transportation costs
32%
31%
32%
Education
39%
39%
29%
0%10%20%30%40%50%
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Note: Original question was phrased as follows: "Understanding states of savings; staking strategy around the ways consumers themselves choose to save on expenses."
Note: MENA selected countries are Saudi Arabia, Egypt and Turkey.
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NielsenIQ. (March 14, 2023). Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category [Graph]. In Statista. Retrieved June 15, 2025, from https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/
NielsenIQ. "Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category." Chart. March 14, 2023. Statista. Accessed June 15, 2025. https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/
NielsenIQ. (2023). Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category. Statista. Statista Inc.. Accessed: June 15, 2025. https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/
NielsenIQ. "Share of Consumers Intending to Spend More in The Middle East and North Africa (Mena) in 2023, by Spending Category." Statista, Statista Inc., 14 Mar 2023, https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/
NielsenIQ, Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category Statista, https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/ (last visited June 15, 2025)
Share of consumers intending to spend more in the Middle East and North Africa (MENA) in 2023, by spending category [Graph], NielsenIQ, March 14, 2023. [Online]. Available: https://www.statista.com/statistics/1380660/mena-share-of-consumers-intending-to-spend-more-by-spending-category/
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