Leading global advertising pitches 2024, by media spending

Published by
J. G. Navarro,
Mar 10, 2025

In 2024, Mindshare, Publicis Media, PHD, Initiative, and Havas Media collectively won the highest-spending global advertising pitch, a sales presentation for Unilever with media spending of 3.5 billion U.S. dollars. For comparison, a year earlier, Unilever's revenue exceeded 59 billion euros. Omnicom Media Group and GroupM – a company run by WPP plc. – placed second with a 2.4-billion-dollar pitch for Amazon.

Leading global advertising pitches in 2024, by media spending (in million U.S. dollars)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

January 2025

Region

Worldwide

Survey time period

2024

Special properties

among 35 billion U.S. dollars of media spend reviewed during the year

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Advertising worldwide "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Advertising worldwide

Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8

Further Content: You might find this interesting as well

Topics

The Interpublic Group of Companies (IPG)Advertising in the United StatesAdvertising in North AmericaAdvertising worldwideAdvertising consumption and perception in the U.S.
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.