Leading multi-market advertising pitches worldwide 2024, by media spending

Published by
J. G. Navarro,
Mar 10, 2025

In 2024, Publicis Media won the world's highest-spending multi-market advertising pitch, a sales presentation for Sky with media spending of 650 million U.S. dollars across Europe. The 550-million-dollar pitch that Mindshare, Wavemaker, and OMD Italy made for German chemical and consumer goods holding Henkel in Europe placed second.

Leading multi-market advertising pitches worldwide in 2024, by media spending (in million U.S. dollars)

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Release date

January 2025

Region

Worldwide

Survey time period

2024

Special properties

among 35 billion U.S. dollars of media spend reviewed during the year

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Overview

5

Regional breakdown

8

Traditional media

5

Digital & mobile

5

Agencies

8

Doing business

8

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Topics

The Interpublic Group of Companies (IPG)Advertising in the United StatesAdvertising in North AmericaAdvertising worldwideAdvertising consumption and perception in the U.S.
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