Attitudes toward ads and ad tracking in Czechia 2024

Published by Statista Research Department, Apr 2, 2025

A share of 45.5 percent of people in Czechia declined website cookies at least some of the time in the third quarter of 2024. Twenty-nine percent of the respondents used ad blockers for at least some online activities, while over 23.5 percent used a VPN (Virtual Private Network). Only 4.2 percent felt represented in the advertising around them.

Attitudes toward ads and ad tracking in Czechia in 3rd quarter 2024

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Release date

February 2025

Region

Czechia

Survey time period

Q3 2024

Number of respondents

1,250 respondents

Age group

16-64 years

Special properties

Internet users.

Method of interview

Online survey

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Statistics on " Advertising in Czechia "

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Overview

6

Radio,TV, and print advertising

8

OOH and display advertising

6

Digital and online advertising

6

Social media advertising

8

Public opinion on advertising

7

Advertising expenditure in different segments

8

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Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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