In 2023, L'OR was the brand with the highest expenditure on advertising in the coffee industry in Czechia. It spent over *** million Czech koruna that year. JACOBS placed second with a spending of *** million koruna, followed by Tchibo with an expenditure of less than ** million koruna.
These values correspond to the price list value which is not an equivalent to the net investment in advertising space. However, it does reflect the current development and trends in the advertising market.
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Nielsen Admosphere. (March 25, 2024). Coffee brands with the highest advertising expenditure in Czechia in 2023 (in million Czech koruna) [Graph]. In Statista. Retrieved May 12, 2025, from https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/
Nielsen Admosphere. "Coffee brands with the highest advertising expenditure in Czechia in 2023 (in million Czech koruna)." Chart. March 25, 2024. Statista. Accessed May 12, 2025. https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/
Nielsen Admosphere. (2024). Coffee brands with the highest advertising expenditure in Czechia in 2023 (in million Czech koruna). Statista. Statista Inc.. Accessed: May 12, 2025. https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/
Nielsen Admosphere. "Coffee Brands with The Highest Advertising Expenditure in Czechia in 2023 (in Million Czech Koruna)." Statista, Statista Inc., 25 Mar 2024, https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/
Nielsen Admosphere, Coffee brands with the highest advertising expenditure in Czechia in 2023 (in million Czech koruna) Statista, https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/ (last visited May 12, 2025)
Coffee brands with the highest advertising expenditure in Czechia in 2023 (in million Czech koruna) [Graph], Nielsen Admosphere, March 25, 2024. [Online]. Available: https://www.statista.com/statistics/1381295/czechia-ad-expenditure-of-coffee-brands/
