Global search engine market share 2025| Statista

As of March 2025, Google continued to dominate the global search engine industry by far, with an 89.62 percent market share. However, this stronghold may be showing signs of erosion, with its share across all devices dipping to its lowest point in over two decades. Bing, Google's closest competitor, currently holds a market share of 4.01 percent across, while Russia-based Yandex hikes to the third place with a share of around 2.51 percent.

Competitive landscape and regional variations

While Google's overall dominance persists, other search engines carve out niches in various markets and platforms. Bing holds a 12.21 percent market share across desktop devices worldwide, as Yandex and Baidu have found success inside and outside of their home markets. Yandex is used by over 63 percent of Russian internet users, but Baidu has seen its market share significantly in China As regional variations highlight the importance of local players in challenging Google's global supremacy, the company is likely to face more challenges with the AI-powered online search trend and increasing regulatory scrutiny.

Search behavior and antitrust concerns

Despite facing more competition, Google remains deeply ingrained in users' online habits. In 2024, "Google" itself was the most popular search query on its own platform, followed by "YouTube" - another Google-owned property. This self-reinforcing ecosystem has drawn scrutiny from regulators, with the European Commission imposing millionaire antitrust fines on the company. As its influence extends beyond search into various online services, the company's market position continues to be a subject of debate among industry watchdogs and authorities worldwide.

Market share of leading search engines worldwide from January 2015 to March 2025

Characteristic	Google	Bing	Yandex	Yahoo!	Baidu	DuckDuckGo
2025-03	89.71%	4.01%	2.51%	1.33%	0.62%	0.79%
2025-02	90.15%	3.95%	2.29%	1.29%	0.66%	0.7%
2025-01	89.78%	3.94%	2.74%	1.27%	0.71%	0.67%
2024-12	89.73%	3.98%	2.55%	1.29%	0.81%	0.66%
2024-11	89.99%	3.92%	2.42%	1.24%	0.81%	0.78%
2024-10	89.34%	4.16%	2.78%	1.33%	0.82%	0.69%
2024-09	90%	3.96%	2.35%	1.35%	0.81%	0.65%
2024-08	90.5%	3.91%	1.95%	1.32%	0.79%	0.64%
2024-07	91.02%	3.88%	1.37%	1.24%	0.91%	0.62%
2024-06	91.06%	3.72%	1.45%	1.26%	0.87%	0.6%
2024-05	90.8%	3.72%	1.58%	1.2%	0.92%	0.56%
2024-04	90.91%	3.64%	1.61%	1.13%	1.15%	0.55%
2024-03	91.38%	3.35%	1.65%	1.1%	1%	0.53%
2024-02	91.61%	3.32%	1.83%	1.08%	0.77%	0.53%
2024-01	91.47%	3.43%	1.78%	1.1%	0.83%	0.54%
2023-12	91.62%	3.37%	1.65%	1.12%	0.96%	0.51%
2023-11	91.54%	3.2%	1.78%	1.22%	0.93%	0.55%
2023-10	91.56%	3.1%	1.84%	1.2%	1.02%	0.54%
2023-09	91.58%	3.01%	1.81%	1.24%	1%	0.58%
2023-08	91.85%	3.03%	1.49%	1.17%	1.06%	0.54%
2023-07	92.07%	2.99%	1.37%	1.17%	0.94%	0.56%
2023-06	92.64%	2.77%	1.17%	1.09%	0.84%	0.51%
2023-05	93.11%	2.77%	1.15%	1.11%	0.49%	0.51%
2023-04	92.82%	2.76%	1.43%	1.11%	0.45%	0.54%
2023-03	93.21%	2.86%	0.97%	1.13%	0.43%	0.54%
2023-02	93.37%	2.81%	0.84%	1.13%	0.45%	0.52%
2023-01	92.9%	3.03%	0.85%	1.21%	0.65%	0.58%
2022-12	92.58%	3.03%	1%	1.24%	0.73%	0.58%
2022-11	92.21%	3.42%	0.97%	1.23%	0.78%	0.6%
2022-10	92.34%	3.59%	0.82%	1.31%	0.58%	0.62%
2022-09	92.42%	3.45%	0.78%	1.32%	0.65%	0.62%
2022-08	92%	3.34%	0.96%	1.34%	0.83%	0.71%
2022-07	91.46%	3.29%	1.48%	1.34%	0.91%	0.71%
2022-06	91.86%	3.2%	1.52%	1.32%	0.77%	0.64%
2022-05	92.48%	3.08%	1.05%	1.3%	0.79%	0.62%
2022-04	92.09%	3.02%	0.87%	1.39%	1.27%	0.68%
2022-03	91.56%	3.1%	1.07%	1.47%	1.5%	0.69%
2022-02	92%	2.97%	1.06%	1.51%	1.18%	0.69%
2022-01	91.9%	2.88%	1.28%	1.51%	1.14%	0.69%
2021-12	91.94%	2.86%	1.1%	1.5%	1.37%	0.67%
2021-11	91.42%	3.14%	0.92%	1.53%	1.75%	0.66%
2021-10	91.66%	2.74%	0.96%	1.5%	1.91%	0.6%
2021-09	92.04%	2.66%	0.9%	1.48%	1.64%	0.61%
2021-08	92.03%	2.48%	1.2%	1.5%	1.4%	0.63%
2021-07	91.84%	2.33%	1.38%	1.47%	1.5%	0.6%
2021-06	92.47%	2.31%	0.8%	1.53%	1.29%	0.6%
2021-05	92.2%	2.27%	0.68%	1.5%	1.45%	0.59%
2021-04	92.26%	2.29%	0.57%	1.52%	1.47%	0.58%
2021-03	92.4%	2.45%	0.55%	1.48%	1.31%	0.59%
2021-02	92.05%	2.69%	0.65%	1.47%	1.33%	0.64%
2021-01	91.86%	2.71%	0.87%	1.46%	1.13%	0.66%
2020-12	91.38%	2.69%	1%	1.46%	1.36%	0.6%
2020-11	92.16%	2.88%	0.51%	1.52%	1.14%	0.61%
2020-10	92.71%	2.73%	0.41%	1.47%	1.08%	0.49%
2020-09	92.27%	2.83%	0.5%	1.58%	1.14%	0.5%
2020-08	92.05%	2.83%	0.76%	1.65%	0.98%	0.53%
2020-07	92.17%	2.78%	0.85%	1.6%	0.92%	0.5%
2020-06	91.75%	2.75%	0.92%	1.7%	1.02%	0.49%
2020-05	92.06%	2.61%	0.56%	1.79%	1.16%	0.47%
2020-04	91.89%	2.79%	0.44%	1.87%	1.1%	0.45%
2020-03	91.98%	2.55%	0.45%	1.66%	1.44%	0.41%
2020-02	92.07%	2.44%	0.4%	1.62%	1.49%	0.42%
2020-01	92.51%	2.45%	0.38%	1.64%	1.1%	0.44%
2019-12	92.71%	2.32%	0.5%	1.59%	1.06%	0.43%
2019-11	92.95%	2.31%	0.54%	1.6%	0.85%	0.41%
2019-10	92.78%	2.55%	0.35%	1.61%	0.9%	0.4%
2019-09	92.96%	2.34%	0.39%	1.64%	0.92%	0.43%
2019-08	92.37%	2.63%	0.36%	1.8%	1.1%	0.55%
2019-07	92.18%	2.62%	0.37%	1.86%	1.21%	0.54%
2019-06	92.62%	2.51%	0.33%	1.78%	1.11%	0.4%
2019-05	91.89%	2.41%	0.32%	2.76%	0.94%	0.38%
2019-04	92.81%	2.38%	0.29%	1.89%	1.02%	0.36%
2019-03	92.51%	2.45%	0.6%	1.83%	0.95%	0.38%
2019-02	92.92%	2.38%	0.33%	1.79%	1.03%	0.38%
2019-01	92.86%	2.41%	0.35%	1.82%	0.89%	0.41%
2018-12	92.25%	2.41%	0.48%	2.07%	1.01%	0.44%
2018-11	92.37%	2.37%	0.3%	2.25%	0.96%	0.36%
2018-10	92.74%	2.17%	0.29%	2.32%	0.81%	0.32%
2018-09	92.31%	2.27%	0.31%	2.51%	0.85%	0.33%
2018-08	90.91%	3.18%	0.23%	2.46%	1.37%	0.28%
2018-07	90.46%	3.13%	0.23%	2.21%	1.94%	0.27%
2018-06	90.31%	3.2%	0.19%	2.06%	1.98%	0.28%
2018-05	90.14%	3.24%	0.18%	2.08%	2.18%	0.28%
2018-04	90.61%	3.24%	0.18%	2.09%	2.04%	0.28%
2018-03	91.24%	3.07%	0.23%	2.13%	1.5%	0.25%
2018-02	91.63%	2.71%	0.33%	1.94%	1.29%	0.2%
2018-01	91.74%	2.76%	0.36%	1.83%	1.39%	0.23%
2017-12	91.79%	2.75%	0.39%	1.61%	1.66%	0.23%
2017-11	92.06%	2.76%	0.36%	1.73%	1.64%	0.22%
2017-10	91.47%	2.75%	0.41%	2.25%	1.8%	0.23%
2017-09	91.84%	2.59%	0.41%	2.33%	1.42%	0.21%
2017-08	91.64%	2.52%	0.5%	2.32%	1.53%	0.2%
2017-07	92.01%	2.55%	0.49%	2.23%	1.44%	0.18%
2017-06	91.88%	2.88%	0.38%	2.18%	1.45%	0.17%
2017-05	92.06%	2.92%	0.34%	2.07%	1.39%	0.16%
2017-04	92.48%	2.89%	0.35%	2.01%	1.11%	0.16%
2017-03	92.31%	2.96%	0.35%	2.2%	1.05%	0.16%
2017-02	92.35%	2.91%	0.35%	2.17%	1.01%	0.14%
2017-01	92.78%	2.55%	0.36%	2.17%	0.93%	0.14%
2016-12	92.57%	2.75%	0.38%	2.09%	1.05%	0.12%
2016-11	92.99%	2.67%	0.29%	2.18%	0.83%	0.11%
2016-10	92.82%	2.67%	0.29%	2.3%	0.87%	0.11%
2016-09	92.54%	2.62%	0.33%	2.4%	1%	0.11%
2016-08	92.12%	2.58%	0.35%	2.61%	1.17%	0.12%
2016-07	91.7%	2.6%	0.34%	2.77%	1.4%	0.12%
2016-06	91.89%	2.73%	0.29%	2.77%	1.11%	0.12%
2016-05	91.76%	2.8%	0.33%	2.88%	1.03%	0.11%
2016-04	91.77%	2.89%	0.33%	2.85%	0.93%	0.11%
2016-03	91.71%	2.84%	0.37%	2.75%	1.01%	0.11%
2016-02	91.13%	3.09%	0.34%	2.97%	1%	0.12%
2016-01	91.01%	3.16%	0.4%	2.96%	0.92%	0.12%
2015-12	91.1%	3.05%	0.39%	2.99%	0.97%	0.13%
2015-11	91.5%	2.82%	0.4%	2.96%	0.89%	0.12%
2015-10	91.55%	2.76%	0.47%	2.84%	0.95%	0.13%
2015-09	91.31%	2.75%	0.52%	2.89%	1.11%	0.13%
2015-08	91.23%	2.56%	0.48%	2.97%	1.37%	0.12%
2015-07	90.94%	2.51%	0.52%	3.3%	1.2%	0.09%
2015-06	90.78%	2.89%	0.42%	3.32%	1.01%	0.13%
2015-05	90.24%	3.04%	0.44%	3.56%	0.91%	0.12%
2015-04	90.01%	3.21%	0.36%	3.73%	0.82%	0.12%
2015-03	89.52%	3.48%	0.22%	3.96%	0.89%	0.09%
2015-02	89.47%	3.62%	0.22%	4.11%	0.82%	0.06%
2015-01	89.62%	3.61%	0.27%	4.19%	0.63%	0.06%

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Release date

April 2025

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Region

Worldwide

Survey time period

January 2015 to March 2025

Special properties

includes all devices; data is based on StatCounter tracking environment; wider industry metrics may vary and regional data should be approached with caution

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