During a 2025 survey among TikTok users in Brazil, approximately ** percent reported believing brands should be on social media to interact with consumers. Two years earlier, in 2023, the share reached ** percent.
* In March 2023, the source surveyed 1,544 people aged 16 and above through an online panel; in February 2024, the number of respondents was 1,008, all aged 18 or above.
Data preceding 2025 retrieved from earlier releases.
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Opinion Box. (February 22, 2025). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025." Chart. February 22, 2025. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. (2025). Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025. Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box. "Percentage of Tiktok Users Who Believed That Brands Should Be on Social Media to Interact with Consumers in Brazil from 2023 to 2025." Statista, Statista Inc., 22 Feb 2025, https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
Opinion Box, Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 Statista, https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/ (last visited May 17, 2025)
Percentage of TikTok users who believed that brands should be on social media to interact with consumers in Brazil from 2023 to 2025 [Graph], Opinion Box, February 22, 2025. [Online]. Available: https://www.statista.com/statistics/1381901/share-tiktok-users-brands-interact-consumers-social-media-brazil/
