As of January 2025, approximately ** percent of TikTok users surveyed in Brazil stated they followed influencers on the platform. Around ** percent said they followed companies or brands, whereas ** percent reported purchasing a product or service recommended by someone on the mobile app. According to the same study, the share of Brazilian TikTok users believing that brands should be on the platform reached ** percent in 2025.
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Statista. (May 13, 2025). TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025 [Graph]. In Statista. Retrieved July 03, 2025, from https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/
Statista. "TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025." Chart. May 13, 2025. Statista. Accessed July 03, 2025. https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/
Statista. (2025). TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025. Statista. Statista Inc.. Accessed: July 03, 2025. https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/
Statista. "Tiktok Users' Attitudes toward Brands and Influencers on The Platform in Brazil as of January 2025." Statista, Statista Inc., 13 May 2025, https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/
Statista, TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025 Statista, https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/ (last visited July 03, 2025)
TikTok users' attitudes toward brands and influencers on the platform in Brazil as of January 2025 [Graph], Statista, May 13, 2025. [Online]. Available: https://www.statista.com/statistics/1381905/tiktok-users-attitudes-brands-influencers-platform-brazil/
